Now bookingGround Floor · four Saturdays from 14 Nov

Controlled ChaosandSUALIApresent

HERTERMS

A community for women building a business of their own, in Cape Town.

Why Her Terms

Built onYour terms

Many women have the experience or the idea to start a business. What's often missing is the room to work on it, a practical plan, and people around the table who get it.

Her Terms is that room. We bring women together in Cape Town to work on real businesses side by side, with practical help in business, tech and strategy. No overnight success stories, no hustle. Just clear thinking, small real-world tests and a community that keeps you going.

Our story

What we stand for

How weBuild

Four ideas run through everything we do, from a Saturday workshop to a weekend retreat.

  • Start with what you have

    Your work experience or one early idea is enough to begin. You don't need a finished plan to walk in.

  • Test it in the real world

    Small, practical tests with real people beat big launches. We help you learn fast and spend little.

  • Tech that works for you

    Digital tools and AI are helpers you choose, never a requirement. No coding or website needed.

  • Nobody builds alone

    Peer feedback in the room and a check-in after, so the work keeps moving between sessions.

Now booking · Our first series

GroundFloor

Plan it in November. Walk into 2027 ready.

Four practical Saturday mornings. Leave with one business direction and a plan to test it.

14Nov
21Nov
28Nov
05Dec

09:30–12:00Academy of Digital Arts, Bree StreetR250 a session · R850 for all four

Who it's for

WomenStarting out

Wherever you're starting from, you'll find women at the same stage around the table.

  • Experienced professionals

    Years of work behind you and a sense it could become something of your own.

  • Early product founders

    An idea you keep coming back to, and no clear way to test it yet.

  • Explorers

    Not sure what the business is yet, and ready to find out.

How it grows

StepBy step

Start with a few mornings. Go deeper when you're ready.

Start hereNov–Dec 2026

Ground Floor

Four Saturday workshops to find your direction, shape your offer and plan your first client.

The programme

NextMarch 2027

Ready to Build

A weekend retreat for a small group ready to build what they started. Ground Floor members hear first.

The retreat

Who's behind it

TwoFounders

Built by two women who started businesses of their own, one from twenty years of work experience, one from designing products.

Idalien Everts

SUALIA

Idalien Everts

Helps experienced women build remote service businesses.

Faeeza Adams

Controlled Chaos

Faeeza Adams

Designs products and digital experiences across MENA and Africa.

Meet the founders

Join the community

StayClose

Hear first about new sessions, the retreat and what's next for Her Terms. No spam, and you can leave any time.