About Her Terms
A community for women building a business of their own, run as practical workshops in Cape Town.
Her Terms brings together two founders and two kinds of business. One of us built a service from twenty years of work experience; the other builds products. Between us we cover both ways in.
Your hosts
In the room together every Saturday, and checking in with every woman on day seven.
Founder, SUALIA
Idalien spent around twenty years in recruitment, customer service, sales, HR and hospitality before founding SUALIA, a platform that helps experienced women build remote businesses. She also hosts a Women in Business breakfast in Cape Town twice a month.
Leads the service route
Co-founder and Design Director, Controlled Chaos
Faeeza has spent over a decade designing products and digital experiences across MENA and Africa, from fintech to enterprise SaaS. Controlled Chaos, the Cape Town studio she co-founded, works globally across AI, immersive tech and digital experiences.
Leads the product route
Who it's for
Women in Cape Town with the work experience or the early idea to start a business of their own.
What we promise
Progress, not outcomes.
We won't promise overnight success, a guaranteed income or a fully launched business by December. We will give you a clear direction, a practical plan and small real-world tests, and we'll check in to make sure you never test alone.
AI and digital tools are there to help if you want them. You don't need any technical knowledge to take part.
Presented by
Controlled ChaosSUALIAControlled Chaos
A Cape Town creative tech studio working globally across AI, immersive tech and digital experiences. controlled-chaos.co.za
SUALIA
A remote-business platform for experienced women. sualia.com
Start with four Saturday mornings.