HERTERMS

Four Saturday workshops · Cape Town

GroundFloor

Plan it in November. Walk into 2027 ready.

You have the experience or the idea to start a business of your own. Leave with one business direction and a practical plan to test it.

Book your seat

Four Saturdays · 2026

  1. 14Nov
  2. 21Nov
  3. 28Nov
  4. 05Dec
Time
09:30–12:00Doors open 09:00, coffee
Where
Academy of Digital Arts186 Bree Street, Cape Town
Group
Up to 20 womenper session
Bring
A notebookLaptop optional

How it works

Two routesOne map

Start from your work experience or from one early idea. Both routes use the same framework, and both hosts lead every session.

With Idalien

Service route

Your experience→ A remote service offer→ Customer conversations

For women turning years of work into a service other people will pay for.

With Faeeza

Product route

An early idea→ The smallest useful product→ Problem interviews

For women with a product idea who want to find out if it solves a real problem, often with a paper prototype first.

The shared framework

  1. 01A specific customer

    One group of people you can name and reach.

  2. 02A real problem

    Something they already spend time or money on.

  3. 03Your Business Possibilities Map

    One page that holds your direction, built in the room.

  4. 04A seven-day test

    One small action in the real world, with a check-in from us on day seven.

Try the offer sentence

I help with through , so they can .

Every woman leaves the first session with her own version of this line. Type over the example to try yours.

The series

FourSaturdays

Each morning builds on the last and ends with one small test to try before the next. Come to one, or book all four for a complete 2027 launch kit.

  1. 14November

    The Business Shift

    Find your direction and build your Business Possibilities Map: who you serve, the problem you solve and the first version of your offer.

    Seven-day test

    Talk to three people in your customer group.

  2. 21November

    Make It Sellable

    Sharpen the offer until someone can say yes to it, and set a first price to test.

    Seven-day test

    Share your offer with three potential customers.

  3. 28November

    Put Digital Tools to Work

    Set up one working workflow that saves you time, from enquiries to bookings. No website needed.

    Seven-day test

    Use your workflow on one real task.

  4. 05December

    Your First Client

    Plan who to approach first, write your outreach messages and practise a 60-second pitch.

    Seven-day test

    Send your first outreach to a potential client.

Every session

TheMorning

Short teaching, long hands-on time and feedback from the women around you. We measure your clarity at the start and the end, so you can see the shift.

  1. Doors open, coffee
  2. Welcome and your clarity score, 1 to 5
  3. Teaching
  4. Break
  5. Hands-on work on your map
  6. Peer review in pairs
  7. Set your seven-day test
  8. Clarity score again, then close at 12:00

What you leave with

  • One business direction you can explain in a sentence
  • A Business Possibilities Map, filled in by you
  • A refined offer and a price to test
  • One working digital workflow
  • A first-client plan, outreach messages and a 60-second pitch
  • A check-in from Idalien and Faeeza on day seven, every week

We promise progress, not outcomes. You do the testing; we make sure you never test alone.

Four Saturday mornings. One business direction.

Book all four · R850One session · R250